Nostalgia for ink on paper and the rustle of pages aside， there’s plenty of incentive to ditch print。 The infrastructure required to make a physical newspaper — printing presses， delivery trucks — isn’t just expensive； it’s excessive at a time when online-only competitors don’t have the same set of financial constraints。 Readers are migrating away from print away。 And though print ad sales still dwarf their online and mobile counterparts， revenue from print is still declining。

Overhead may be high and circulation lower， but rushing to eliminate its print edition would be a mistake， says BuzzFeed CEO Joah Peretti。

Peretti says the Times shouldn’t waste time getting out of the print business， but only if they go about doing it the right way。” Fighting out a way to accelerate that transition would make sense of them，” he said， “but if you discontinue it， you’re going to have your most loyal customers really upset with you。”

Sometimes that’s worth making a change anyway。 Peretti gives the example seen as a blunder，” he said。 The move turned out to be foresighted。 And if Peretti would raise prices  and make it into more of a legacy product。”

The most loyal customers would still get the product they favor， the idea goes， and they’d feel like they were helping sustain the quality of something they believe in。 “So if you’re overpaying for print， you could feel like you were helping，”Peretti said。 “Then increase it at a higher rate each year and essentially try to generate additional revenue。”In other words， if you’re going to make a print product ，make it for the people who are already obsessed with it。 Which way be what the Times is doing already。 Getting the print edition seven days a week costs $500 a year — more than twice as much as a digital-only subscription。

“It’s a really hard thing to do and it’s a tremendous luxury that BuzzFeed doesn’t have a legacy business，”Peretti remarked。 “But we’re going to have questions like that where we have things we’re doing that don’t make sense when the market changes and the world changes。 In those situations， it’s better to be more aggressive than less aggressive。 ”

36.The New York Times is considering ending its print edition partly due to

[A]the pressure from its investors。

[B]the complaints from its readers。

[C]the high cost of operation。

[D]the increasing online ad sales。

37。 Peretti suggests that， in face of the present situation， the Times should

[A]make strategic adjustments

[B]end the print edition for good。

[C]seek new sources of readership。

[D]aim for efficient management。

38。 It can be inferred form Paragraphs 5 and 6 that a “legacy product”

[A]will have the cost of printing reduced。

[B]is meant for the most loyal customers。

[C]helps restore the glory of former times。

[D]expands the popularity of the paper。

39。 Peretti believes that， in a changing world，

[A]traditional luxuries can stay unaffected。

[B]aggressiveness better meets challenges。

[C]cautiousness facilitates problem-solving。

[D]legacy businesses are becoming outdated。

40。 Which of the following would be the best title of the text？

[A]Make Your Print Newspaper a Luxury Good。

[B]Keep Your Newspapers Forever in Fashion。

[C]Cherish the Newspaper Still in Your Hand。

[D]Shift to Online Newspapers All at Once。

36 答案 C the high cost of operation

解析：因果细节题，问的是纽约时报考虑停止纸质版新闻印刷出版的原因是什么。文章首段首句即是此内容的同义表达，二段解释具体原因，二段二句内容 The infrastructure isn‘t just expensive； it’s excessive at a time when online-only competitors don‘t have the same set of financial constraints。意思是维持纸质印刷的基础设施建设不仅仅是贵，是相当贵， 而他们的竞争对手却没有这样的经济上的限制。

37 答案 A make strategic adjustments

解析：细节题，问的是面对目前的形势，Peretti建议时代杂志怎么做，根据关键词Peretti回文定位至第四段，首句内容是Peretti说时代杂志不该浪费时间去想着如何停止纸质印刷，而应该找到一种正确的方法去解决这件事。接着二句往后在具体说明该如何正确解决目前的问题。由此推出答案是A 做出策略上的调整。

38 答案 B is meant for the most loyal customers

解析：推断题与词汇题的结合，要根据上下文来做出选择。首先定位在第五段最后一句：I would raise prices and make it into more of a legacy product。 不仅要提高价格还要将它变为一种可以传承的产物。单单这一句不足以做出选择。需要继续往下看在第六段中有没有对于这个词的解释之类的。第六段开头提到了他认为most consumer 依旧坚持去相信他们认为好的东西，喜欢的，相信的东西。如果可以每年增加一些比例，那么依旧是可以创收的。长篇大段的叙述可以让大家明白这个词一定跟consumer有关。最为关键的是：紧接着出现了 in  other world， 重述上文，不过却简洁的总结了前文。如果我们要做这些print product， 那就选择那些已经痴迷于他们的人吧。（那么对于他们来讲就是一件可以传承的东西了，以前喜欢，会依旧喜欢下去）。所以这句为做题的关键，对应同义替换，选择B。